The Internet is constantly evolving. While your business web site may have been fresh 5 years ago, you might look at the content today and find that you are a little behind the times. This is where Blogging and Social Media come in. Blogging is the process of creating a community on your web site and inspiring both interactivity and connectivity through shared ideas. Social Media uses the same type of concepts as Blogging but, rather than creating a community, you are essentially injecting your business image and ideals into an existing and receptive community in an intelligent way. Using social media is one of the fastest ways to build business exposure. Maintaining a Blog is one of the easiest ways of bringing that traffic back from social media to your own web space.
How Blogging and Social Media Functions for Business Web Sites
One of the most apparent and important functions of Blogging for business web sites is to create a community to decrease bounce rate and deliver new ideas to your clients as well as news updates. This practice clearly and directly impacts both cross selling and opening new markets. By using different Blog posts and linking them together, you can create a cross selling string that can be effective in selling several complimentary products or services at the same time. This literal web of connectivity provided by Salesx.com can engage your regular readers in a different, often more casual way. Blogs are often much more effective at building business credibility and trust within your web site.
Social media is still a largely misunderstood application of the Internet and many web developers struggle for ways to approach it. While it may seem like having a ready made community of readers would be a hard target to miss, the average generation of social media users is constantly bombarded with spam and scams. Understanding social media approaches takes a lot of the same skills as effective Blogging – you must use viral posts and fresh ideas to appeal to an ever changing crowd and then provide them with a comfortable alternative community to express their ideas in your own niche. This is the primary reason why many businesses choose to implement both Blogging and social media at the same time.
Advantages of Using Salesx.com for Blogging and Social Media
Salesx.com can improve your business credibility, exposure and image through Blogging and social media while positively impacting many areas of your business such as improving time to market, factory uptime and headcount reduction/avoidance. It is important to remember that, with Blogging and social media services from Salesx.com, your web space is still generating leads and making conversions – even while no one is actually working. With even a few conversions as a result of a Blogging and social media campaign, the investment in the service pays for itself.
The improvement in factory uptime also results in a headcount reduction/avoidance. While your conversion efforts continue to come to fruition, you are avoiding the need for increased workforce during off hours. Salespersons employed to obtain additional leads can then be applied to areas where they can provide a greater return. Finally, a well established Blog and hold on social media can ensure that you are improving your time to market – your established community will already be receptive to new ideas and any developments that you make in your business can be published quickly and reach the maximum amount of consumers ahead of your competitors.