Price extensions are the latest rollout of ad extensions, additional pieces of information the extend your text ad. Read this article to learn all about how to set them up and apply the best practices to get bang for your buck.
Google generously offers nonprofits the Google AdWords grant program, allowing organizations to use up to $10,000 in Google's own advertising dollars. Learn how to sign up for this program and learn about the best practices from this definitive guide for nonprofit advertiers.
In addition to the pre-created range of columns available to be added to the AdWords reporting table, custom columns puts advertisers in the driving seat to select and report on only specific variables with specific metrics.
ORCA - the definitive checklist for serious AdWords PPC account managers, helps facilitate the ongoing optimization process to keep advertisers' accounts healthy and profitable in the present and future.
Attribution by definition concerns who or what gets the credit for the results. In the realm of PPC and digital advertising, this is referring to what is the cause of the results such as sales or new service leads.
An often misunderstood and underutilized AdWords tool, the Dynamic Search Ads (dynamic search ads) campaign and its features provide a quick solution to start up an account all while providing a powerful amount of relevancy.