Google is retiring Product Listing Ad campaigns and replacing them with Shopping campaigns. We’ve been transitioning our clients for a few months and have learned a few things along the way that I’ve been sharing in my monthly posts on SearchEngineLand. Shopping campaigns are dramatically different from normal AdWords campaigns or even PLAs in some very significant ways so take a look at these posts before you start making the transition yourself:
- Article 1: Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
- Article 2: How To Manage Bids For AdWords Shopping Ads
- Article 3: How To Improve Shopping Ad Performance & Quality Score In AdWords
If you enjoyed this article, you can sign up to receive more news and helpful tips in your inbox every week!
eave your questions or comments on this article below. We are also taking recommendations on what to write about next, so submit your how-to requests below!