Some companies do amazing public service works by creating and presenting valuable training(s) for people with real needs. These companies spend enormous amounts of capital and resources in creating high-end materials and expect nothing in return other than recognition for their good will and the community service that they are providing.

The problem is that they still need to expend yet more resources getting the word out about these free training events. One way to permanently resolve this problem, for current and future events, for current and future locations, at local and national levels, is to leverage a special tool made available by Google to have their event dates show up in local search results as upcoming events. This tool is called Google Data Highlighter and it helps automatically identify and index upcoming events as marked in a certain domain (i.e. top level website address).

To learn more about this watch the video below and visit the link above:

One of my ongoing daily tasks is to educate SalesX clients about the specifics of what we do to help their websites deliver better results. A lot of times this means re-doing a lot of work that they have already done. For example, breaking up their services pages into distinct categories and sub-categories. Changing their navigation to reflect this delineation, and making their websites easy to grasp by just scanning the pages.

Here Matt Cutts, Google’s interface the the SEO community communicates the reason that Google values this type of effort by website owners. It’s an educational piece. Enjoy.

1-2-3 of Making Money Online – A Presentation for Silicon Valley BNI

Recently I made a 10 minute presentation to SVBNI. Here is the same material but presented in 4 short minutes. In summary, if you have a business then you should think about an online strategy for your business. Here is one to jump start your thoughts. Enjoy.

We instinctively know that ads sell. But we have no way of quantifying the influence that advertising has on our psyche. Furthermore, we also realize that there is overt advertising, like a billboard or a display ad on your favorite news website. And then there is covert advertising. Like a paid online review by your favorite celebrity. Or casual positive reviews on social networks like Facebook that find their way to your wall on a daily basis.

To wrap some numbers around exactly what goes into the decision process, take a look at the compelling statistics presented to you by Google in their video below:

Do you need a boost of creativity? Try following along with this “seemingly” silly video. You’ll be surprised what a bit of synchronizing your two brain lobes will do for your creativity. Try it now:

Matt Cutts (in the above video) is one of the most influential Google employees in the SEO circles. You can find out more about Matt by reading his blog.

Do you need plain English education on Search Engine Optimization (SEO), Search Engine Marketing (SEM), or just how to get found on the web?

Hi, I am Joe Khoei, founder of Salesx.com. I’ve had over 1,000 hours of training on exactly these topics. My clients enjoy one-to-one assistance from a seasoned business professional with 12 years of front line enterprise sales experience, as well as, 7 years of education training background.

You can count on getting help with the most difficult revenue generation challenges simply because that is my specialty. Feel free to reach out to me for an initial assessment of your needs and path towards online success.

Thank you.

Email marketing is one of the most popular marketing services provided by SalesX as it has the most power to build effective leads and make conversions on your web site. Email marketing is also one of the most difficult tools for a business to utilize as, if you are not careful about keeping your contact lists updated and monitoring bounce or non-click rates, you might end up greatly reducing your business credibility and damaging the image of your business over the long run. Luckily, SalesX has all the tools that you need to launch an effective email marketing campaign for opening new markets and optimizing existing markets.

How E-Mail Marketing Functions for Business Web Sites

Email marketing is one of the fastest ways to open new markets for increased conversions. Of course, email marketing also boosts sales productivity as well as managing headcount reduction/avoidance for your staff. While you must pay commissions on sales staff generated sales and leads, email marketing works for you to obtain the same high quality leads without needing the staff to obtain them. With a very successful email marketing campaign (combined with increased company credibility and digital coupons, perhaps) you can enhance your marketing and sales departments with cleverly timed and implemented email marketing campaigns – improving productivity and bottom line.

You have several options when choosing to use email marketing for your business. One option is to use templates to create your emails quickly. Although these templates can sometimes work, it is much better to use your second option – or hiring a company like SalesX to create unique and powerful sales letters for your email marketing efforts. One of the most frustrating features of email marketing for businesses is that no two distributions are the same. For example, you might find yourself needing to contact a whole new set of leads during your second distribution than you did the first. The key to success in any email marketing campaign is to pay close attention to your database and update it frequently so that you do not waste time targeting unresponsive leads.

Advantages of Using SalesX for E-Mail Marketing

SalesX has the tools to deliver your emails directly into the inboxes of your recipients by closely monitoring how email accounts handle junk mail and helping avoid that fate. SalesX can also track and report on your entire email marketing campaign in order to help you determine your success in the campaign and how you can organize it to be more successful. If you are planning to use email marketing on any scale, SalesX can help you organize the campaign to make sure that your campaign goes smoothly and uses your valuable resources in the most effective way.

Website design is the process of creating a content presentation for the end user of a web space. While many companies will place a great deal of emphasis on content management (and rightly so), web design is also a very important factor in any business web site. In simple terms, the end result of web design is to form a web site – any collection of digital media including sound, images, text or video, any of which can be interactive. Website redesign serves the same function but is a touch up or alteration made to an existing web site rather than the creation of a website from the beginning. Salesx.com offers both services for all types of websites including custom templates and themes.

How Website Design or ReDesign Functions for Business Web Sites

One of the most important functions of website design or redesign for businesses is that a good website design can support days of receivables. This can be achieved by designing easy to use payment systems that allow customers to pay for your goods or services faster. With clear and fast payments, your direct income is positively influenced. Salesx.com can set up any number of days of receivables boosting templates such as a quick pay feature or instant invoice. Of course, lead generation can also be accomplished with website design or redesign with a free quote section – especially important for service industries.

Website design or redesign also supports cross selling for businesses. With proper website organization, you can sell complimentary products or services on the same pages that you sell your main products – either through a special discount offer during check out or as a standalone promotional advertisement on any page of your website. Website design or redesign functions a great deal like content with respect to opening new markets in which you can compete. With a custom made template from Salesx.com, adding content to your website design can be accomplished in only a few minutes – allowing you to remain competitive in your industry.

Finally, website design or redesign is very powerful for system end of life functions. Your website is set up to essentially run itself and consolidate multiple systems for increased headcount productivity. A well made website design or redesign from Salesx.com can eliminate some maintenance costs as well as remove unnecessary IT support.

Advantages of Using Salesx.com for Website Design or ReDesign

Salesx.com works with both HTML and Flash to deliver a high quality website design or redesign with a fast turnover time. We can work along with you to develop a design that is perfect for your business needs. Some of the many things that Salesx.com can do to assist you with website design or redesign include:

• Customizing prepackaged templates for business applications
• Preparing designs from scratch based on your simple sketch or file
• Creating essential business applications like interactive shopping carts and blogs
• Generating custom logos and brochures for your business

Whether you are building a website from scratch or are looking to upgrade your existing website, Salesx.com can use website design or redesign services to create the website that you need to increase direct income and headcount productivity.

Search engine marketing is the end result of a collection of processes used to increase visibility on search engine results – primarily through the use of SEO, or search engine optimization. With search engine marketing, you allow your business to continue working when your human resources are not – directly impacting direct income in a positive way. Salesx.com can take the complexity of search engine marketing and turn it into a money making machine that will increase inventory turn.

How Search Engine Optimization Functions for Business Web Sites

There are a variety of ways that Salesx.com can use search engine marketing andSEO to increase your visibility and influence sales. Through new content generation in niche markets, you can use Salesx.com to target specific keywords related to your industry that are more likely to result in conversions – or web site traffic that ultimately purchases your products or services. Through link building, Salesx.com can further improve your web site visibility in search engines to rank higher for targeted phrases that your customers regularly search for when they are ready to purchase.

Search engine marketing is one of the most powerful techniques that Salesx.com uses to help improve direct sales numbers and headcount reduction/avoidance. Where other techniques have failed, search engine marketing can succeed in opening new markets and optimizing existing ones. You can target whichever markets you like with search engine marketing.

Search engine marketing is also very effective in cross-selling where you can use complimentary products or services in powerful calls to action to make further conversions. The same search engine optimization efforts that bring visibility to your web site and company can be used for direct income sales of complimentary products to your main sales – through additional web sites or directly on your primary sales pages.

Advantages of Using Salesx.com for Search Engine Marketing & SEO

Salesx.com can deliver a substantial increase in web site traffic while delivering a return on investment to improve your direct income and generate hardware/software avoidance. A few of the many things that Salesx.com and search engine marketing can do for you is:

• Improve search engine rankings for more web site visits
• Optimize your web site to convert web site visits into sales and leads
• Boost your company profile and satisfy a Customer Excellence Program
• Bring customers away from your competition and to your own web site

Salesx.com uses all of the tools available to market your company online. First, Salesx.com generates a detailed, strategic marketing plan that can then be used to form your search engine marketing strategy. Techniques to accomplish your goals can consist of social media advertising, PPC (pay per click), on page search engine optimization and site SEO.