Harney & Sons Profits Digitally Using SalesX® Google Ads Audit and Campaign Management

SalesX®, an award-winning digital marketing agency conducted a
Google Ads X-Audit™ providing insights to Harney & Sons resulting in setting and exceeding digital marketing expectations.

“We worked with the Harney & Sons marketing team to increase their digital advertising and become a market leader in online sales of fine teas,” said Joe Khoei, Founder and CEO of SalesX. “Our X-Audit™ provided valuable data that allowed us to set expectations on projected results then exceed them. It is rewarding to partner with Harney & Sons to develop innovative campaigns that advertise and promote the creativity of their brewmasters and the quality of their ingredients.”

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“SalesX exceeded our expectations in analyzing and predicting digital campaign results,” says Emeric Harney, Marketing Director and Master Tea Blender at Harney & Sons. “This allowed us to realize consistency in our marketing campaigns and sell more of our fine teas. SalesX is a crucial part of our digital marketing and advertising strategy.”

SalesX grew Harney & Sons’ Google Ads account by 66% YoY in Total Conversion Value (TCV), 56% in search Click Through Rate (CTR) all while having notable increases in Return On Ad Spend (ROAS). This growth is attributed to consistent Key Performance Indicator (KPI) focused strategies and a full team of PPC sharpshooters behind the scenes to implement set strategies at an extraordinary pace in promoting Harney & Sons fine products.

The X-Audit™ is a detailed assessment that provides valuable data and insights on how customer campaigns can achieve better results. SalesX® PPC experts administer, analyze, and make recommendations on the data including collaboration and suggestions on multiple advertising opportunities from which they capitalize.

About SalesX:
SalesX, an award winner from US Search Awards, is a professional digital marketing agency located in the San Francisco Bay Area, central to Google, Facebook, Apple and SFO. SalesX Data Scientists use X-Vault™ Suite of Advanced Google Ad Scripts to automatically monitor accounts hourly in advance of challenges, spikes or dips in performance, analyzing causes and comparing to other performance metrics. SalesX provides Search Engine Marketing (SEM), Paid Social, Mobile, Video, Display, Programmatic, Conversion Rate Optimization (CRO), Landing Page Optimization (LPO), and Business Value of Advertising Technology™ (BVAT™) consulting.

About Harney & Sons
Harney & Sons Tea is a family owned and operated global tea company founded by John Harney in 1983. The company grew quickly from its original six tea flavors, to more than three hundred with three generations of Harney’s preserving John's tradition of fine tea and traveling the world in search of the best ingredients. Headquartered in Millerton, New York, the family business sells its tea online as well as in luxury shops, coffee shops and retailers around the world. Some of its best-selling tea includes Chamomile, Earl Grey, Hot Cinnamon Spice, Organic Peppermint and Pomegranate Oolong. Rich in tradition and experience, Harney & Sons sources, blends and packages its products from start to finish.