Glossary of PPC Search Engine Marketing Terms
LEARN PAY PER CLICK (PPC)
learn the terms used by search engine marketing (SEM) professionals
Ever find yourself confused by the language other Search Engine Marketing (SEM) industry experts or account specialists use when attempting to convey, in "laymen's terms" what is happening in a Pay Per Click (PPC) account? Maybe you find yourself working with a PPC agency that works too often deep in the trenches to recall how to phrase language for those who do not perform PPC account management work on a daily basis.
Or maybe you are a burgeoning account manager yourself and wish to become fluent in "PPCese". Have no fear! SalesX has perused and curated all the PPC terminology available online via industry leading websites and added additional terms not available on any one PPC glossary so that you can find any term you encounter with its meaning and additional best practices or insights about that term.
Like a dictionary, but with practical application, the Search Engine Marketing terms to follow receive their uniquely listed definitions as well as some further understanding of how the discussed terms relates to PPC account management and the paid advertising industry at large.
Have fun and remember PPC is a quickly growing industry that is not going anywhere! This is a great time to teach yourself or brush up on unfamiliar language to become a more proficient PPC account manager or specialist, or learn the language to bridge the gap between PPC technicians who perform day to day work and the client or internal management what is happening in terminology understandable to the non-professional.
If you come across a term or have a question about a PPC related topic that you do not see covered in this glossary, please email us at firstname.lastname@example.org and we will happily perform the research and add it to our continually growing PPC glossary for others who may have similar questions, but be too afraid to ask, to learn about it as well.
Thank you and good luck on your PPC journey.