Shopping Campaigns Training: Learn Best Practices with Fred Vallaeys, AdWords Evangelist

Google is retiring Product Listing Ad campaigns and replacing them with Shopping campaigns. We’ve been transitioning our clients for a few months and have learned a few things along the way that I’ve been sharing in my monthly posts on SearchEngineLand. Shopping campaigns are dramatically different from normal AdWords campaigns or even PLAs in some very significant ways so take a look at these posts before you start making the transition yourself:

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