Frederick will conduct a keynote presentation on How To Win At AdWords. He’ll cover the latest trends and changes in the AdWords platform. He’ll also go over how these changes in AdWords require significant updates and changes to e-commerce efforts and strategies, and how automation can play a significant role in long term success.
Joe will present a break-out session on How to Close Internet Leads. Selling to leads that come in through the web requires a different set of skills than selling to traditional referral, or word-of-mouth leads. In this session he’ll cover what’s different and how to adjust sales processes to maximize the value of Internet Leads.
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