Price extensions are the latest rollout of ad extensions, additional pieces of information the extend your text ad. Read this article to learn all about how to set them up and apply the best practices to get bang for your buck.
Google generously offers nonprofits the Google AdWords grant program, allowing organizations to use up to $10,000 in Google's own advertising dollars. Learn how to sign up for this program and learn about the best practices from this definitive guide for nonprofit advertiers.
Accompanying the standard text ad, AdWords offers advertisers the opportunity to add a host of available ad extensions. We will be reviewing the call ad extension in this article.
In addition to the pre-created range of columns available to be added to the AdWords reporting table, custom columns puts advertisers in the driving seat to select and report on only specific variables with specific metrics.
Attribution by definition concerns who or what gets the credit for the results. In the realm of PPC and digital advertising, this is referring to what is the cause of the results such as sales or new service leads.
An often misunderstood and underutilized AdWords tool, the Dynamic Search Ads (dynamic search ads) campaign and its features provide a quick solution to start up an account all while providing a powerful amount of relevancy.
A shared budget is an advanced option in AdWords that allows a set limit of spend to be associated with more than one campaign at a time.
CEO Joe Khoei takes a moment to discuss business value for clients at Google with AdWords Evangelist Frederick Vallaeys. Taking a deeper look at how SalesX does business.
View-through Conversions are what happens when someone sees your ad, does not click on it, but later directly visits your website and converts to a lead or a purchase.
Google is retiring Product Listing Ad campaigns and replacing them with Shopping campaigns.
Too many AdWords campaigns suffer from neglect of one of the most basic and important element: the ad copy.
Even though Santa is warming up his sleigh, online retailers still have a chance to make this year’s holidays merrier by tweaking the copy of their SEM campaigns.