Price extensions are the latest rollout of ad extensions, additional pieces of information the extend your text ad. Read this article to learn all about how to set them up and apply the best practices to get bang for your buck.
Google generously offers nonprofits the Google AdWords grant program, allowing organizations to use up to $10,000 in Google's own advertising dollars. Learn how to sign up for this program and learn about the best practices from this definitive guide for nonprofit advertiers.
Accompanying the standard text ad, AdWords offers advertisers the opportunity to add a host of available ad extensions. We will be reviewing the call ad extension in this article.
In addition to the pre-created range of columns available to be added to the AdWords reporting table, custom columns puts advertisers in the driving seat to select and report on only specific variables with specific metrics.