Search Engine Marketing

Price Extensions Training: Learn All About the Newest AdWords Ad Extension

Price extensions are the latest rollout of ad extensions, additional pieces of information the extend your text ad. Read this article to learn all about how to set them up and apply the best practices to get bang for your buck.

Custom Columns Tutorial: Learn How to Create Custom Columns in AdWords

In addition to the pre-created range of columns available to be added to the AdWords reporting table, custom columns puts advertisers in the driving seat to select and report on only specific variables with specific metrics.