X-Audit™ Overview, Getting Started, and Timeline

Overview:

  1. 30 - 50 page Google slides analysis of your Google Ads account

  2. Outline of your account’s current state for each of the following:

    1. Setup - completion and accuracy

      1. Does the account have adequate keywords, adgroups, campaigns (including remarketing), ads, landing pages, tests (A/B on ads and landing pages), tracking, etc… and whether it is meeting and exceeding well-defined micro and macro Key Performance Indicators (KPIs)

    2. Optimizations - factors & frequency

      1. What types of optimizations are being done and how often. E.g. is it optimized for time-of-day, day-of-week, demographics, region, matchtypes, ad extensions, etc…

      2. Is it set up for a machine assisted Alpha/Beta process to help break out the winning keywords from the overall pool of keywords?

      3. Predictions on how a proper Alpha/Beta process (X-Alphas®) would impact the CPCs, Impression Shares, and Conversion numbers

    3. Bids - considerations and variables

      1. Are bid adjustments frequent- and consistent enough?

      2. Are they granular enough?

      3. How are brand and non-brand keywords performing?

    4. Correlations - machine learning analysis and insights

      1. Deep search query correlations that would be impossible to do manually (would take months of analyst hours)

      2. Identification of profitable and unprofitable search trends found in your account using the SalesX® custom trends library

      3. Suggest proper campaign structure based on users positive and negative ROAS search behavior

    5. Competitors - keeping them at bay and gaining on them

      1. Detailed analysis of the Auction Insights trends for search and shopping (as applicable)

      2. Illustrate your top competitors and where you stand against them over time

      3. Outline of new entrants and existing competitors

    6. Management - recommendations and best practices

      1. Identify the level of management your account needs to be best-in-class

      2. Provide recommendations on best practices to get you there (PPC business plan)

    7. Measurement - real-time KPI monitoring & dashboard

      1. How to set up and monitor near real time account behavior and KPI updates

      2. How to reduce reaction times based on past performance and current pace

Getting Started:

  1. Provide your Google CID# (Client ID# AKA Google Ads account #)

  2. We will send you an executed mutual NDA

  3. We will send you an invitation for access from our Google Client Center

  4. You approve access and we’ll get started

Timeline:

  1. Our team takes about 3 - 5 working days to compile the data

  2. We’ll schedule a 60 - 90 minute call with you to go over the findings

  3. We’ll send you a PDF of the complete slide deck