Is the Google Ads audit really free?

Yes, for qualifying U.S. advertisers spending $50k or more per month. It is real forensic work, which is why we do not run it for accounts we cannot serve.

How long does the X-Audit take?

Five business days once the audit starts, plus a strategy review call with a senior strategist.

A findings deck with wasted-spend targets, structural issues, opportunity sizing by category, and a 30/60/90-day priority map.

Do you need access to my Google Ads account?

We will cover account access on the first call if there is a fit. The form is only a request.

How is this different from the blog checklists?

The blog explains how to think about an audit. This page is the commercial engagement — a senior strategist on your live account. Read the checklists, then request the X-Audit if you spend $50k+.

Do you offer a Google Ads audit tool or software grader?

No. Graders read settings. The X-Audit is a senior strategist on the live account. If you need a tool, use Google's own reports until spend reaches $50k/month.

Is this a Google Ads audit agency engagement or a sales call?

It is a diagnostic. Management is a separate decision after the findings deck. You can take the deck in-house.

Why is the audit free?

Because we only run it for accounts we can manage. At $50k+ the wasted-spend line item is large enough to justify senior time. Under $50k we decline.

Will you pitch Meta, SEO, or a rebrand?

No. SalesX runs Google Ads only. The findings deck stays inside the Google Ads account and the measurement that feeds it.

What spend do you need?

U.S. accounts spending $50,000 to $500,000+ per month on Google Ads. Below that we are not a fit and will say so rather than run the audit.

X-Audit

A free Google Ads audit that is actual forensic work.

The SalesX X-Audit is a free 400+ checkpoint Google Ads audit for U.S. advertisers spending $50,000 or more per month. It dollarizes wasted spend, scores structure, and returns a 30/60/90-day plan — not a capabilities presentation.

A senior strategist runs your account through the X-Audit Engine and returns a findings deck within five business days. No pitch deck. No junior handoff.

Request a Free X-Audit What a senior-led audit looks like

This is the X-Audit, not a checklist

Most Google Ads audit results are checklists, software graders, or a sales call with screenshots. This page is the engagement: who runs it, what you receive, and how it is different from free theater. The articles below explain how to think about an audit. This page is how you request one.

Who the X-Audit is for

U.S. advertisers spending $50,000 to $500,000+ per month on Google Ads, where a single misrouted campaign costs more in a quarter than most agencies bill in a year. Typically an in-house team with an agency of record, or a marketing leader who inherited an account they did not build.

If you run multiple business lines, regions, or locations, see enterprise Google Ads management and our Google Premier Partner standing for the context behind how the audit is staffed.

Senior-led review vs automated audit tools

Graders read settings and compare them to defaults. They cannot tell you whether the conversion action you optimize toward represents revenue, whether brand is absorbing non-brand budget, or whether PMax is buying traffic Search already owned. Those are judgment calls made against your P&L, not rule checks. The X-Audit is a senior strategist on the live account; the tooling in the X-Vault gathers evidence, it does not write the conclusions. More on the distinction in the senior audit guide.

How this differs from a pitch deck

A pitch deck shows logos and argues for a retainer. The X-Audit names the campaigns, queries, placements, and measurement gaps in your account, with the sequence to fix them. It is written so your current team could execute it without us.

After the audit: management is optional

The findings deck is yours. Take it in-house, hand it to your current agency, or ask us about Google Ads management. There is no obligation attached to the diagnostic, and no second-step upsell into channels we do not run.

What you get

400+ checkpoint account diagnostic
Wasted-spend and CPA reduction model
Category-level value and opportunity map
30/60/90-day execution roadmap
Tracking, creative, audience, and bid-strategy findings
Strategy review call with a senior strategist

Ink sketch of a magnifying glass over a rising bar chart

What it is not

It is not Google’s Optimization Score. It is not a capabilities presentation. It is not a junior associate clicking through change history. If the auditor cannot explain how the account connects to the income statement, the analysis will be mechanically correct and commercially weak.

Process

01Confirm monthly Google Ads spend is $50k or more.
02NDA on request. We schedule access after the first conversation.
03X-Audit Engine runs 400+ checkpoints against the live account.
04Findings deck in five business days.
05Strategy review with a senior strategist.

What the 400+ checkpoints actually cover

Measurement

Conversion actions: primary vs secondary, counting method, attribution window
Offline conversion import and GCLID / GBRAID coverage
CRM stage mapping (SQL, opportunity, closed-won) versus form-fill vanity
Enhanced conversions and consent mode gaps
Duplicate conversions and inflated CPA math

Structure

Campaign and ad group taxonomy versus business lines, not versus Google recommendations
Search Alpha / Beta split: converting queries isolated from discovery
Match type and negative discipline at account, campaign, and shared-list level
Brand, non-brand, competitor, and DSA overlap
Shopping / PMax / Search cannibalization

Economics

Wasted spend by query theme, placement, geo, device, audience, and hour
Marginal CPA / ROAS by product line or location
Budget capped campaigns that hide profitable demand
Bid strategy versus actual business value, not versus tCPA set two years ago

Creative and landing pages

RSA coverage, pin abuse, and asset strength vs actual CTR/CVR
Message match between query, ad, and landing page
Broken URLs and parameter collisions (X-Vault URL monitor)
Offer and form friction on high-spend landing pages

Budget protection

Runaway query or placement spikes
Lost impression share on converting themes
Geo and schedule waste
Tooling fees sitting on the invoice that do not move CPA

What you receive

The findings deck is written for a CMO or growth lead. It names dollar amounts, not “optimize keywords.” It includes the queries and placements to cut, the structure to change first, and the 30/60/90 sequence so the account does not get 40 simultaneous edits.

Proof

Aeroflow Healthcare
+20% CTR YoY, +43% conversions YoY, −27% average cost YoY
Plow & Hearth
+75% conversions YoY, −26% CPA YoY
Midwest Dental
+17% lead volume, −15% spend YoY, −27% CPA

How this differs from the audit articles

The checklists below stay educational. This page is the engagement.

If monthly Google Ads spend is $50k or more, request the X-Audit. The checklist is not the engagement.

Fit filter

If monthly Google Ads spend is under $50k, do not submit the form — we will decline. That is the line where our automation and senior staffing model can return material value.

Request a Free X-Audit.

A senior strategist runs the X-Audit Engine on the live account and returns a findings deck in five business days. No pitch deck. No junior handoff.

400+ checkpoint diagnostic
Wasted-spend and CPA model
What to fix in the next 90 days

Questions

Is the Google Ads audit really free?: Yes, for qualifying U.S. advertisers spending $50k or more per month. It is real forensic work, which is why we do not run it for accounts we cannot serve.
How long does the X-Audit take?: Five business days once the audit starts, plus a strategy review call with a senior strategist.
What do I receive?: A findings deck with wasted-spend targets, structural issues, opportunity sizing by category, and a 30/60/90-day priority map.
Do you need access to my Google Ads account?: We will cover account access on the first call if there is a fit. The form is only a request.
How is this different from the blog checklists?: The blog explains how to think about an audit. This page is the commercial engagement — a senior strategist on your live account. Read the checklists, then request the X-Audit if you spend $50k+.
Do you offer a Google Ads audit tool or software grader?: No. Graders read settings. The X-Audit is a senior strategist on the live account. If you need a tool, use Google's own reports until spend reaches $50k/month.
Is this a Google Ads audit agency engagement or a sales call?: It is a diagnostic. Management is a separate decision after the findings deck. You can take the deck in-house.
Why is the audit free?: Because we only run it for accounts we can manage. At $50k+ the wasted-spend line item is large enough to justify senior time. Under $50k we decline.
Will you pitch Meta, SEO, or a rebrand?: No. SalesX runs Google Ads only. The findings deck stays inside the Google Ads account and the measurement that feeds it.
What spend do you need?: U.S. accounts spending $50,000 to $500,000+ per month on Google Ads. Below that we are not a fit and will say so rather than run the audit.

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