Price Extensions Training: Learn All About the Newest AdWords Ad Extension

Price extensions are the latest rollout of ad extensions, additional pieces of information the extend your text ad. Read this article to learn all about how to set them up and apply the best practices to get bang for your buck.

Google Grant Program - The Definitive AdWords Guide for Nonprofits

Google generously offers nonprofits the Google AdWords grant program, allowing organizations to use up to $10,000 in Google's own advertising dollars. Learn how to sign up for this program and learn about the best practices from this definitive guide for nonprofit advertiers.

Custom Columns Tutorial: Learn How to Create Custom Columns in AdWords

In addition to the pre-created range of columns available to be added to the AdWords reporting table, custom columns puts advertisers in the driving seat to select and report on only specific variables with specific metrics.

Top AdWords Checklist for PPC Account Managers - ORCA

ORCA - the definitive checklist for serious AdWords PPC account managers, helps facilitate the ongoing optimization process to keep advertisers' accounts healthy and profitable in the present and future.

Attribution Modeling Training - Learn How to Measure Beyond Last Clicks in AdWords

Attribution by definition concerns who or what gets the credit for the results. In the realm of PPC and digital advertising, this is referring to what is the cause of the results such as sales or new service leads.