Most agencies resell tools. We built the layer.
The standard enterprise arrangement is simple: the agency licenses a bid management platform, a reporting suite, and a set of connectors, then puts that cost on your invoice with a margin. You are paying a second retainer for software the account team logs into a few times a month.
SalesX built the layer instead. X-Vault is maintained by the same senior strategists who run the accounts, which means the scripts are tuned to your structure and your economics rather than to a vendor's generic heuristics. Nothing stays in the stack because a license has months left on it.
The value shows up as wasted spend removed and tests shipped per month — not as a login portal we charge you to access.
The full X-Vault library
Every tool below is included with management. None of it is sold separately.
Budget protection
Budget Monitoring & Protection
Real-time spend safeguards pause campaigns before overspend — protecting six-figure monthly budgets from a single misconfigured bid.
Growth
SQR — Converting Keywords (⍺ / β)
Converting search queries are mined and promoted into Alpha campaigns automatically, compounding qualified volume without added spend.
Testing
AI-Powered A/B Test Tool (GPT Integrated)
GPT-generated ad variants tested to statistical significance, so creative decisions rest on evidence instead of opinion.
Monitoring
URL Monitoring & Broken Link Reporter
Landing pages are scanned continuously and broken destinations flagged before they burn media dollars on dead clicks.
Hygiene
Account Hygiene & Conflict Auditor
Keyword conflicts, redundancies and structural drift are surfaced early, keeping accounts from cannibalizing themselves.
Reporting
MCC Overview — Special KPI Reporter
Portfolio-level KPIs and live ROI piped through BigQuery — board-ready numbers with no Looker or Supermetrics seats to license.
Structure
AdGroup Split Tool
Bloated ad groups are split into tighter themed segments, lifting relevance and Quality Score without rebuilding the account by hand.
Growth
Bulk Upload — New Ad Groups & Keywords
New ad groups and keyword sets are built and pushed at scale, so expansion happens in hours instead of weeks of manual entry.
Growth
Converting Placements (Remote Taskmaster)
High-converting Display and Video placements are identified and promoted automatically, concentrating budget where it already works.
Growth
Upload New Placements (Remote Taskmaster)
Curated placement lists are deployed in bulk through remote execution, opening new inventory without exposing the account to junk sites.
Reporting
SalesX Label-Based Performance Report
Performance is segmented by your own business labels — product line, region, margin tier — so reporting matches how the P&L is actually read.
Reporting
Categorized Keyword Database Report
The full keyword database is categorized and scored, exposing which themes deserve more budget and which quietly drain it.
Reporting
Close Variant Performance Report
Close-variant match behavior is tracked term by term, stopping budget leakage into queries Google considered close enough.
Reporting
RSA & RDA Ad Strength Auditor
Responsive Search and Display ad strength is audited across the account with specific fixes, protecting impression share tied to ad quality.
Testing
A/B Test Contender & Ad Health Audit
Every ad is scored against its contender until a statistically significant winner emerges, so losing creative never runs on autopilot.
ROI tracking
Campaign ROI & Spend Tracker
Spend is connected to revenue outcomes in real time, turning campaign management into a return conversation rather than a cost one.
Bidding
DMA Location Bidding Tool
Bids are adjusted by DMA against real acquisition cost per metro, shifting budget toward the geographies that actually convert.
Portfolio Growth Command Center
OrchestratorX
Visual campaign orchestration that monitors every client account in real time, surfaces winning experiments, and automatically feeds budget into high-performing campaigns while tracking turnaround potential.
Questions we get
- Can I buy X-Vault without management?
- No. It is not a SaaS product.
- Do you pass through other tool fees?
- We do not bill a software fee for X-Vault. Third-party call tracking or CRM tools you already own stay yours.