With everything that has happened this year and everyone going digital, having a website is a necessity. However, getting visibility for your website on Google isn’t always easy to do. In today's post we're going to dive into some of the ways you can get more visibility on Google to help you get more traffic and customers.
Getting Visibility on Google
Getting noticed on Google for a small or medium business can be a challenge. This is especially true for established customers. However, there are some ways you can get noticed on Google and rank higher organically.
Make Google’s Crawling Easy
Google is continuously crawling web pages. They do this to check for any newly added pages they are indexed. It also checks any existing updated pages. The faster Google can index your website and understand what it is about, the more advantage you receive.
There are ways you help Google index your website faster. First, insert keywords related to your target topic. Have these selected keywords in your meta title, urls, meta descriptions, and in any image tags on your pages. These are all core pieces to SEO (search engine optimization).
Secondly, you should make sure to have internal links throughout your website pages. This will make it easier for Google to crawl through. This also lets your customers see more of your site and stay on it longer. Finally run SEO audits to make sure there are no indexing issues. One tool we use from Google is called PageSpeed Insights. This tool helps to see how fast your website's loading speed is on desktops as well as mobile devices. It will also provides you with recommendations on how to fix any issues.
Increase Your Website Pages
Blog posts can also serve to bump up your website’s visibility. Each blog post is another opportunity to get noticed by Google and rank for more keywords. Even though this is true however, you can’t just start pumping out blogs. Google ranks blogs because they give information and advice about subjects that are related to your company. If your blog is considered a trusted source that brings value to the table, then you will get more noticed by Google. Google will consider you more trustworthy for people seeking information on your blog subjects and rank you higher.
Get Google Verification
As mentioned above, Google crawls websites and web pages and ranks it depending on how it is categorized and its readability. If you want Google to crawl your website more efficiently then you should get a Google My Business page up ASAP.
It’s really easy to do:
Create a Google My Business account
Find your business on Google Maps
Claim your business on Google Maps
Just like that you’re pretty much done. The last thing you need to do is to wait for a physical verification code in the mail and enter it into your Google My Business profile. After you verify your Google My Business account, you will be able to optimize your profile. Having your business listing complete and having your website get impressions helps you get notice by Google.
Reviews on Google My Business
Having multiple positive reviews will help you in the long run. Reviews on all directories are great, but having Google My Business reviews is a big advantage as well. Having great reviews gives you a better chance of receiving clicks. Companies and stores pop up on the right hand side of your search results and company reviews appear underneath. Having your company with multiple reviews in this section can help boost your traffic. Since Google is the most widely used search engine, it is also a great way to get highlighted.
To get good reviews make sure you are giving great service to current and potential customers.. Make sure you ask customers for reviews. Don’t be scared to reach out to past or present customers. Most of the time people will be happy to lend a hand with a review. And finally, whenever you get a review make sure you respond to it, regardless of whether it is positive or negative.
Strong Titles
Having focused keywords in your titles will help both Google and searchers identify them. A compelling title helps you stand out so aim for a clear and interesting title. You don’t want to be too extreme in your title, but you also don’t want to be bland.
Do you want to drive higher quality traffic and generate more leads and sales, through more search results? Then make sure you follow these tips to get your website more visibility on Google.