Executive Summary:

  • Google Grants is a program that provides up to $10,000/month in free Google Ads for eligible nonprofits.

  • To be eligible, organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations and have a 501(c)(3) tax exemption from the IRS. Additionally, your organization must be TechSoup validated.

  • The Google Grants program is renewable every month and does not have to be repaid.

  • SalesX can help your business get registered and verified for the program, as well as manage your Google Ads campaigns.

Google Grants for Nonprofits Offers $10,000 in Free Ads

What are Google Grants?

Did you know Google has a program for non-profits that provides up to $10,000/month in free Google Ads? This program is as simple as it sounds. If you’re a valid 501(c)(3) non-profit charity in good standing and meet the Google Grants eligibility requirements, you can activate this program and begin using it almost immediately. You can then use these funds to help raise awareness, bring in more donors, increase donations, and even recruit more volunteers with your Google Ads campaigns!

Which Nonprofits are Eligible for Google Grants?

According to Google, “organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.” Even organizations automatically considered tax-exempt must still have a 501(c)(3) tax exemption from the IRS in order to qualify for the Google For Nonprofits program. Additionally, your organization must be TechSoup validated (don’t worry – we can help with that). While many non-profits will meet the criteria, the following are NOT eligible:

  • Governmental entities or organizations

  • Hospitals or healthcare organizations

  • Schools, academic institutions, or universities (there is a separate program for these non-profits!)

Do Google Grants Have to be Repaid?

The Google Grants program isn’t a loan or credit line – it’s a grant that never has to be repaid! Google wants to help non-profits increase their funding, and this is one way they have chosen to help. Not only is this grant free money, but it’s also renewable every month! Once your business is established in the program, you can continue to use this grant money every month to fund your Google Ads campaigns.

Google Grants Management

We’re always surprised at how many non-profits aren’t aware of this program, and we’re here to help! If you don’t fall within the ineligible categories listed above, we can help you get started. Our Google Grants Management service will take care of the legwork for you. We can help your business get registered and verified, and then we’ll assist you with setting up your Google for Nonprofits account. Once your non-profit is successfully established as a Google Non-Profit, we can then begin the implementation process of your Google Grants funds.

Google Ads Management

SalesX is a Premier Google Partner, and we are committed to getting the most out of your Google Ads. Once you have your grant, we will get to work on a digital ad plan that will produce trackable results. We aren’t just an ad management company… we built the technology that brings you the highest ROI. When you have a $10,000 monthly budget for ad spending, the last thing you want is to let those dollars get away from you. We can take care of the entire process of obtaining these Google Grants for you and then create a Google Ads campaign that will convert that grant money into increased revenue and donations for your organization. We take Google Analytics to a higher level with multiple in-depth conversation reports delivered to you every month. Not only will you see where your money is going, you’ll see exactly what’s working and what we can do to improve on these results. Our tech team has the scripts that will then take these reports and reorganize your campaigns to deliver the best possible results.

Can I Apply for Google Grants Myself?

Of course! Anyone can apply for this grant program. Google offers many video tutorials online that instruct you step-by-step on how to take advantage of their grants program. There is an entire section dedicated to self-service educational tools right on their website. We’re simply here to make this process easier for you. We have a proven track record of getting organizations qualified – in fact, we have a 100% success rate! Plus, if you decide to use SalesX to handle your Google Ads campaigns, you’ll be able to take advantage of all our in-house created tech scripts that will maximize the benefits of your grants. Ready to get started? Contact us now, and we’ll get the ball rolling for you!