We’re already halfway through January and many marketers are looking into their marketing plans for February. The most well-known holiday in February is Valentine’s Day, so most people think of love and candy. In this post we are going to go over a few other special days that take place in February that you can promote. We’ll also take a look at several causes you can bring awareness to and unique observances you can leverage for creative marketing content to appeal to your target audience.
February Marketing Ideas for Awareness Causes
Here is a list of awareness causes in February that you can use if they apply to your business or your audience:
American Heart Month (for heart disease)
American History Month
Bake for Family Fun Month
Black History Month
Cancer Prevention Month
Children’s Dental Health Month
Embroidery Month
Free & Open Source Month
Library Lover’s Month
Self-Check Month (Personal Health)
Teen Dating Violence Awareness Month
Wedding Month
Some of these awareness causes are general like “Wedding Month” and some are hyper specific such as “Bake for Family Fun Month”. Your company might find it hard to use all of these causes in posts. Make sure what you post seamlessly relates to your business.
Examples of Awareness Causes Posts
Black History Month is definitely important, especially given the events of 2020. So this year, make sure to put extra thought into your planning when posting anything Black History related. This post should be catered toward social change, rather than a marketing focus. Try highlighting black industry leaders who have shaped American society or industry.
“Cancer Awareness Month” is another popular cause that everyone should get involved in. Show your support on all social media with a purple theme. You can encourage your followers to make their profile picture purple as well, and promote purple products to continue spreading awareness.
February Marketing Ideas for Holidays
There are many well known holidays in February that you can post about. There is one caveat though - make sure they align with your brand voice. Here are a few examples:
Presidents Day
Groundhog Day
Valentine’s Day
Mardi Gras
World Cancer Day
Ice Cream for Breakfast Day
Boy Scouts Day
National Pizza Day
Clean Out Your Computer Day
Random Acts of Kindness Day
Love Your Pet Day
Examples of Holiday Posts
Mardi Gras is a great way to run a giveaway on social media. Mardi Gras is one of the most festive holidays and produces great engagement. With strong hashtags to spread your reach you can get more followers and gain some leads. Try giving away a Mardi Gras themed gift and have your audience follow some rules like following your page, liking the post and tagging a friend in order to win. This will boost your overall engagement.
“Wear Red Day” is a national holiday that raises awareness for heart disease. To spread awareness in your post, try using eye opening stats to drive home the importance of how heart disease can affect your audience. If your company is directly connected to the heart, you might consider hosting an event in support of cardiovascular health.
Leverage February Specific Hashtags
Hashtags are a great way to reach a bigger audience, gain more followers and secure more engagement and leads. Make sure the February specific hashtags are something you can tie into your company's brand / voice. Here are a couple of examples of some hashtags you can use:
#Febsale - Febsale is a great way for small businesses to do a promotion for free shipping or a percentage off of their purchases.
#FebruaryFeels - This is a hashtag you can use for testimonials from your customers or clients. You can give thanks for the praise as well as show off your company's prowess.
#FebruaryFavorites - This hashtag is great for posting things of value to your customers. You can promote your most popular products or services to help new potential clients or customers. Or you can use this hashtag to give tips related to your products. This can also drive traffic to your website by adding it to your blog posts.
February is a great month with numerous holidays and observances that you can leverage on your social media to help your business gain more traction. Hopefully, you can capitalize on some of these posts to support some of the observances and holidays that mean the most to your company and your audience. And we also encourage you to leverage the hashtags we’ve recommended to help you gain a bigger audience on your socials.