June has arrived and that means the warm weather is here to stay. For most people that also means turning on the air conditioning and staying inside. But for marketers, it is time to get out of our comfort zones. With the new month, there are also several holidays and causes that your company can get behind or celebrate.

Ideas For The Month

June has several monthly themes. Here are four that you can endorse if they align with your company.

LGBTQ Pride Month

The LGBTQ community is focused on expression, creativity, and freedom. Being able to stand with this community and incorporate them into your campaigns is a great thing as long as you are a supporter.

You can start support and awareness through a Pride art contest. Show your support and encourage others to show support through social media. Reach out to your followers, community, nonprofits, and other businesses to encourage them to create their own pride flags, banners, or art. Have them use specific hashtags to continue the spread of awareness or support and one specific to you so you can track down a winner.

Safety Month

Safety month can be a flexible topic that you can apply to any audience. If you're a child care company, that sell child supplies, or toys you can make a quiz focused on keeping children safe. If you're a security business (cyber or traditional) you can create a blog post about the top ten safety precautions businesses should take. There are several ways you can twist safety around your business. You just need to be a little creative about it.

Summer Vacation / Graduation

Schools out! It is time to celebrate the end of the school year and to market to high schoolers and college students. If your company is a moving company this is a great time to offer special promotions to college students that might need help moving out, or graduated high schoolers that need help moving in. If you are a restaurant or retail shop owner you can run a promotion to customers where if they show their graduation picture or diploma that they can get a free meal or discount on products. Most college and high school graduates might be short of cash at this time of year so this promotion can help them out and create a loyal customers for you.

Holiday Marketing Ideas in June

There are several holidays or observances in June. Here are a few you can leverage during the month for promotions.

Father’s Day

Father’s Day is on June 20th and of course, is a day to show appreciation for everyone's fathers. It’s also one of the biggest holidays in June. This is a great time for companies that provide gifts marketed toward adult males.

You can try promoting your products by creating a blog post of your recommendations for top Father’s Day gifts. Or you can create gift baskets that have a combination of gifts perfect for a dad. If you're a restaurant you can provide a free meal for dads or give them complimentary drinks with their meal. Your busiest days might be right before Father’s Day so make sure you are reminding customers on your social media accounts of promotions. To make your products a safer choice you can offer a no return deadline so if the customer's dad isn’t too fond of the gift they can return it and purchase something else on your site, or store.

World Environment Day

Consumers always look for businesses that do a little extra to support causes. Everyone is a big fan of environmental protection so this day can be a great way to show your support for the cause. You can offer limited edition items that are eco-friendly. You give out reusable bags or metal straws with every purchase that is made or create a visual image that shows support for the environment and spreads awareness. Or you can even donate a portion of your revenue for the day towards a charity! World Environment Day is on June 6th.

Take Your Dog to Work Day

Everyone loves “man’s best friend” so having a day where people can show off their fur babies is always an uplifting concept. Take Your Dog to Work Day is on June 25th and there are a couple of ways people can advertise for this. If you’re a pet business, have discounts on items that are travel-specific. Or if you want to try to expand your business's reach on social media, host a giveaway for owner submissions of their dogs at work for them. Pick a random post or your favorite by using specific hashtags for those that want to participate. This allows you to track the posts and your winner.

There are several holidays and observances that you can get creative with during June to help you gain more exposure on social media as well as bring in traffic and revenue. Below is a full list of all the holidays you can choose from. Have fun with it!