Short and long tail keywords, and keyword match types can be the difference between a strong or weak marketing campaign. The most critical tool available to you is Google Ads keyword match types, which digital marketers use to optimize their targeting within a campaign. However, organizing and adding the proper keyword match types can be tedious and you can forget to add match types if you aren’t paying close attention to the list of keywords you want to target. However, there is a solution: our Keyword Match Type Tool.
What is a Keyword Match Type Tool?
A keyword match type tool is used to accelerate the process of adding keyword match types to your account. Instead of inputting the same keywords several times, only to add brackets for exact match and parentheses for phrase match, our free match type tool correctly produces a list of keywords for you so all you have to do is copy and paste. And the bonus is that it is a free tool. Adding 30 keywords with three or four different variations into an adgroup quickly turns into 120 keywords. This can be an incredibly boring task, which can lead to mistakes that you don’t need.
How to Use SalesX’s Keyword Match Type Tool
We made the keyword match type tool as easy to follow as possible.
On the left-hand side, you add all the keywords you need to add to your account. On the right, the Keyword Tool will generate all four keyword match types (exact match, broad match modified, phrase match, broad match). *Note that Broad Match Modified will not be used anymore in Google Ads starting in July 2021. If you only need a specific keyword match type, simply click the keyword match types you don't need in the middle and the list on the right side will adjust accordingly. Below is an example of generic tea keywords for a general ad group. In the example the user only needs to include exact and phrase match types.
We added 15 keywords and clicked on the broad match modified and broad match buttons to remove them from the generated list on the right-hand side. And as you can see we now have only the exact match and phrase match variations of these keywords. All you have to do after this is click copy to clipboard and then paste it into the add keywords section of your new or already generated adgroup and you are done. There is no need to spend unnecessary time manually creating these lists.
Feel free to try our keyword match type tool today!
For those of you who do not understand why there are so many options for keyword match types on Google Ads, in the next section, we’ve explained the difference between keyword match types and why you would use all of them for different situations.
Keyword Match Types
Keyword match types are words or phrases that are used to match ads with the terms that people are searching for. Keyword match types determine the degree of matching between the keyword and the user’s search query before the advertisement can be considered for auction. Therefore, you can use broad match keywords to advertise in a wide range of user searches, or you can use exact match keywords to get specific user searches.
Broad Match Type
For broad match keywords your ads show on searches for your keyword and searches that are related to your keywords. This also means that these searches apply to searches that do not contain the keyword you input. Broad match is used to attract a large audience to your ads and to your website. Broad match is also the keyword type that is automatically used if you do not specify what kind of match type you are inputting. Here is an example Google has supplied that explains how broad match keyword types work.
There is an alternative to broad match keywords, which is called broad match modified. However, Google recently announced that this feature is merging with phrase match. To learn more about this new announcement checkout one of our most recent blog posts.
Phrase Match Type
For phrase match, your ads may appear on searches that include the meaning of your keyword. What this means is that you can get exact matches for your keywords, and you can also get access to a wider variety of phrases implied by your keywords. This provides you with more room than an exact match keyword and better targeting than a broad match keyword. You will be able to reach a wide variety of customers, while still showing up to target customers who are seeking out your products or services through their searches. Here is an example Google provided that demonstrates how phrase match keyword types work.
Exact Match Type
Exact match is exactly what its name implies. Using this keyword type allows you to target users that search for the exact keywords you choose. This gives you the most control over who is seeing your ads and helps you create extremely tailored ads and landing pages. Here is an example Google used to explain how exact match keyword types work.
When building out a campaign making sure you are using the proper keyword match types for what you are trying to achieve is incredibly important. And as we discussed above, typing in the proper keywords variations can easily be tedious and produce errors. Our free Keyword Match Type Tool can help you accelerate the process and ensure accuracy try it today.