Today marks the first day of October. October is a great month for creative marketing tactics. Using the holidays to work your content and promotions helps to get some excitement into your advertising and gives you a chance to show off your brand voice. Continue reading for some October related ideas for your blog socials, website and more!
Marketing ideas for October
Bringing awareness to a cause is a way for your business to help support that cause. At the same time, it lets your customers get satisfaction from something fulfilling, and build an even better sense of community around you and your business. This also allows you to build local audience strength because of the more natural messaging. Let’s go over a few themes you are more than likely familiar with:
LGBTQ History
Anti-bullying
Sustainable energy
Fire Prevention
Down Syndrome
Here are a few more themes in October you might not know, but should:
Eat Better, Eat Together Month
World Vegetarian Day
Global Diversity Awareness Month
Bilingual Child Month
Adopt a Shelter Dog Month
Emotional Wellness Month
National Cake Decorating Day
Employee Ownership Month
Church Safety and Security Month
National Bullying Prevention Month
49% of children from the grades 4-12 have reported being bullied at least once a month and that's 49% too many. This October cause is relevant to schools and education adjacent verticals, but also businesses whose target market is made up of parents with school-aged children. There is an easy way to market towards this. Try posting stats on social media or providing links to anti-bullying resources and organizations your customers can donate to. Or you can donate a portion of your profits this month to a nonprofit that is focused on anti-bullying.
Energy Awareness Month
If you're in the energy industry you can write an article sharing statistics or your perspective and promote it on LinkedIn with takeaways in your post. Include the hashtag #sustainablenergy because it is specific to the topic and it will be searched by anyone who is interested in reading about it. Another way you can talk about this theme is to write about DIY sustainable energy ideas that can be used at someone's home, office, or classroom.
World Vegetarian Day
World Vegetarian Day is on October first, so happy World Vegetarian Day! This is a great day to celebrate restaurants or shops that cater to a vegetarian audience. It gives them a thumbs up from consumers recognizing them through social media and on their website. You can even get more creative with this as well. Try for coronavirus restaurants, offer discounts on vegetarian dishes. If cooking is applicable to your business, create a post offering recipes, information, experiences, and resources.
National Boss’s Day
This is a Facebook and LinkedIn friendly holiday that happens on October 16th. You can give a shout-out to your boss and the great work they do for your company. And if you don’t have a boss, have some fun and choose another “boss” you know like maybe your puppy or cat that you consider the boss of the house.
Global Diversity Month
Global diversity month pays tribute to diverse minds and beliefs held by all cultures around the world. We live in a multicultural society that embraces a vast number of cultures and appreciates all culture differences and perspectives. This is a great post for you to show off your internal staff and highlight their backgrounds. This will demonstrate diversity in your company and bring a presence of unity and culture that consumers might not know about but should.
Fire Prevention Month
As we all know there have been some pretty nasty fires during the last couple of years. That is why fire prevention month is important ,especially right now. Fire prevention month is mainly used to memorialize the Great Chicago Fire that occurred in October, 1871. This is a great time to teach parents and children how to prevent fires in their own homes and what to do when a fire happens. Similar to the tips we gave for anti-bullying month you can post stats on causes of fires, or how many we have per year. You can give information on how to prevent fires and what to do when fires occur. And finally, you can donate to a nonprofit focused on fire prevention. If you are in a clothing or technology industry try donating product to local fire departments as a token of appreciation and always remember to use the hashtag #firepreventionmonth.
Halloween Based Marketing
Halloween is probably the biggest holiday in the USA during October. Everyone gets into the Halloween spirit so why not market around it.
Artist Dabbling
Show customers how to make Halloween inspired crafts and recipes. A blog post or DIY video showing off how to decorate you how or “scary” themed recipes for you Halloween party can be a great place to start. Also with COVID, you can provide suggestions for how you can get into the spirit of Halloween while social distance pumpkin carving or pumpkin painting.
Giveaways
To get people into the holiday spirit try doing a giveaway. You can choose an event like best decorated house, best costume, guess how many candy are in the jar, etc. In doing so you can ask contestants to like your post or page and use brand hashtags in order to win. This will help your social accounts get more followers and traction as well as increase the range of your brand's influence. Just make sure you have an amazing prize to really get some hype behind your contest.
Running an October themed marketing campaign is a great way to authenticate your brand, interact with your community, have some fun, and help out a good cause. Don’t be afraid to test it out on new platforms as well. Even though these campaigns are more lighthearted they still give great exposure and attract customers. Try out these October marketing ideas and get ready for the holidays.