One of the most popular ways to promote a business is through Instagram Stories. Did you know around one third of Instagram Stories are from businesses? Well now the business social platform LinkedIn has launched their own stories for professionals to use! LinkedIn Stories allow you to create a video that goes for 20 seconds and have it viewable to profiles for a full 24 hours, before it goes away.
Should you start diving into LinkedIn Stories? Are they different from your normal story features on other platforms like Instagram? To make it short, yes you should. LinkedIn Stories will allow you to further show off your brand and interact with your audience in a way they are already accustomed to.
What is a LinkedIn Story
As we mentioned above LinkedIn Stories are a way to show images to your audience for 20 seconds that are only available for 24 hours before they disappear. You can post videos or images on LinkedIn Stories.
This feature is identical to the ones you see on Instagram, Facebook, and Snapchat. You can also add stickers, place overlays, @ someone, promote other LinkedIn accounts, or do an AMA.
LinkedIn Story Benefits
LinkedIn’s story feature is unique compared to other social media platforms. You can use it on LinkedIn to advertise to business contacts instead of posting life hacks, pictures of family and friends to people you know. On LinkedIn you will be posting to both peers and future prospects, so you will be posting content that is more than likely promotional.
This non traditional approach on LinkedIn allows you to provide more insight into your business to people. This feature will be most useful to company owners, entrepreneurs, and businessmen who want to count on a trust factor with prospective customers and future clients.
LinkedIn Stories offers you a significant opportunity to gain interactions from your audience. For example, Instagram Stories saw a 25% increase in the use of the swipe up feature (swipe up feature allows you to link a url) when there was a branded post. LinkedIn is expected to follow a similar trend to Instagram’s on its platform.
Keep in mind that you might not get direct sales but at a minimum, you will be promoting your brand and creating brand awareness. If you create the right strategy behind LinkedIn Stories you can successfully atir interest in your brand.
Promoting Your Company Using LinkedIn Stories
Sharing Customer Testimonials In LinkedIn Stories
Today, the success of products, services and companies are ruled by reviews. It can make the difference in a final sale. It also works for powerful content and marketing. Millennials are rapidly climbing the corporate ladder and becoming decision makers in their companies. Reviews have always been a critical part of their decision making process and this makes content using reviews very viable. Have a short clip from customers talking about how great your product or services are and it will be one of the best actions you take to draw their attention.
Business Tips & Tricks
What better way to flex your business prowess than to create short format content informing others about how to make their business more successful? If you share tips or tease some of your valued features, it will encourage chatter from your audience. Make some of your posts exclusive to only LinkedIn and promote this exclusivity on other platforms to further your following. Through word of mouth and sharing you can really get the ball rolling.
Inform Others On Trends Or Announcements
If you become an early adopter of LinkedIn Stories you will have the opportunity to grow your LinkedIn follower count before Stories becomes popularized. To really capitalize on this you can use Stories to post information regarding news updates from platforms. For example, since we are a digital marketing firm we would post content on updates to Google Ads, or any social media updates that would benefit digital marketing. By sharing this information you are gifting knowledge to others and building a community.
Overall, leveraging this new feature on LinkedIn will help you capitalize on this platform. Keep in mind these posts only last for 24 hours so there is no need for them to be perfect before you post them. However, make sure they relate to your business and your followers. However, if you post content that is too casual you will more than likely see a decline in the results you are looking for. Be an early adopter of LinkedIn Stories and race to the top improving your brand awareness on the LinkedIn platform.