August is the tail end of summer. Sadly after next month, we will start up Autumn and the beach vibes will go away. However, we do have one more month of summer so let’s enjoy it. As a business owner or marketing strategist for a company, there are several holidays and awarenesses that you can get involved in.

Month-Long Events in August

There are several different events that are held throughout the month of August. You can appeal to all kinds of people in your marketing strategy by participating in some of these events, just make sure they are true to your company and its philosophy. This will allow you to build a closer connection with your audience. There are three of these events that almost any company can partake in: Family Fun, Black Business, and Back to School Month.

Family Fun Month

Family Fun Month is pretty explanatory, get out in August and enjoy some time with your loved ones. Depending on your type of business there are multiple ways to promote this. Of course, you have classic promos/coupons you can promote. If your company targets adults (more specifically parents) you can write a blog post regarding the best family-friendly places in town, or how to make the last days of summer count for your children. Or if you want to try and gain some foot traffic now that COVID restrictions are getting lightened up. You can try working with other businesses that are local to host a night of fun. Restaurants cater food, Photographers take photos, then distribute photos to the guests at a later time, and have information booths for businesses that can’t show off their services at the family fun night. That way no one misses out on the brand awareness, and loyalty that can be gained from it.

Black Business Month

In 2004 Black Business Month was born, which gave a great opportunity to show support to black-owned businesses. You can support this in multiple ways, first is if you give a shout out to the black business owners you know on your social media, and request your followers to go show their own support to these businesses. Another way you can support is by pledging a certain amount of money during the month of August to then donate to a black-owned business in your neighborhood.

Back to School Month

With summer ending children start going back to school in August. So this is a great time to get creative with your marketing and create promotions based on Back to School Month. If you are a barbershop or hair salon, hold a back-to-school haircut deal. Before and after school programs should be in full swing to get children ready for their routine schedule. Dentists and nutritionists might have a discount package for children so they are set up for the beginning of the school year. Make sure if you are promoting to leverage your promotions across all platforms to reach the largest audience. Leverage Google My Business for local searches, and social media like Instagram, Twitter, and Facebook to get the most reach. Also, use Google Ads and Bing Ads to have target ads to people that are searching for your services.

August Holidays You can Advertise During

August has multiple holidays that are prime for several businesses to promote.

National Dollar Day

On August 8th, 1786 the US established its monetary system. It is a day in history where you can educate people on currency as well as marketing. You can make a blog post talking about the history of the US monetary system as well as teaching your audience how to save money. You can also give a sale or take off a dollar in honor of National Dollar Day.

Bowling Day

Bowling Day is always on the second Saturday of August this year on the 14th. Bowling is a family fun event great for kids and adults. Bowling alleys should be all over this day promoting discounts to try and attract the crowd on social media. Or if you're a business owner, make a company event out of it and see if you can get a couple of lanes for your employees to enjoy themselves.

National Relaxation Day

Yes, this is a day everyone looks forward to. National Relaxation Day is on August 15th and it is all about letting people take some time off and just chill out. Spas and salons can offer big discounts for anyone who books an appointment or work out a deal with a company to come to the local office and provide their services to employees there. If you are a yoga company you can offer a free session for everyone. This is great because it allows potential customers to try out your business and can help them to convert into returning customers. Or you can close your company early or entirely for the day to help with company morale as well as show loyal customers that you show compassion for employee health.

World Humanitarian Day

August 19th is World Humanitarian Day, where we recognize those who have passed away working for humanitarian causes. If there is a humanitarian cause that your company is passionate about, this would be the time to spread awareness through social media. You can post information about the cause, you can donate to the cause, and encourage others to do the same. Or just have your audience try to do something good for the day.

These are just a few of the holidays and observances that are happening during the month of August, each one has a vertical that can participate in it if not several. So make sure to take a look and prepare your marketing team with some of these ideas. Also, keep in mind that Labor Day in September is one of the bigger promotion holidays so start prepping for it in August as well. Below is a list of all the holidays in August