May is just around the corner and as people say “April showers bring May flowers” so it is time for your company to bloom with some marketing ideas. There is a vast amount of holidays your business can get behind, and can leverage to increase traffic and your brand presence. So let’s dive into some 2021 May marketing ideas.

May Marketing Ideas

These marketing ideas for May are great for social media marketing like Facebook and Instagram, as well as blog posts, hosting events, or creating promotions.

National Small Business Week

Of course, we have to start with National Small Business Week, which is held every year in the first week of May. This year it starts on May 2nd. This week is dedicated to spreading awareness about small businesses and showing appreciation for the business and owners.

The first thing to remember is to use the hashtags #nationalsmallbusinessweek and #nationalsmallbusinessweek(location) or any other relevant national small business week hashtags that are popular on social media.

If you're a small business yourself, you should team up to promote with other nearby small businesses or ones you collaborate with. This way you will get some cross-promotion and build better connections with businesses and possibly client businesses. If your company leverages the use of downloadables or case studies, set up a landing page and promote some tips to help small businesses that can help accelerate their workflow or work efficiency. This will demonstrate your interest and show your efforts to help out anyone that is starting out.

Mother’s Day

Everyone knows Mother’s Day is in May. It is also a great time for companies to do business, especially flower shops, spas, or specialized gift stores. This is also an opportunity to set up promotions, whether for a brand new product, discount, or BOGO (Buy One Get One) deal. Most eCommerce businesses will see a significant spike during this time, so it is critical to ensure your promotion is out early, and that you are reminding people frequently as the day comes closer. On Mother’s Day, you can post a picture of all the moms that work at your company showing appreciation for them. You can also create a giveaway where your followers post an image on social media of their Mother’s Day festivities, use your brand name as a hashtag and tag you, and receive a gift from your store or company in return. This will help you gain more traffic on social media, help boost your brand presence, and bring your online community closer.

Memorial Day

Memorial Day is a great time to show some patriotism for the USA and to market your business. If you sell American-themed products or products that are red white and blue, this is your time to shine. Some of the best places to promote this would be on your Instagram or Pinterest account. If you want to build your presence locally try hosting a BBQ or picnic, and give out swag bags with your products to help with brand recognition. Or, you can even take a percentage of your revenue based on the holiday sales and donate it to a charity for troops or veterans to show your support.

Spring Cleaning

Although it isn’t a holiday, spring cleaning is in full swing during May. This is a great time for contractors, landscaping companies, and painters to gain new clients among people getting their homes and cottages ready for summer.

Try sending out postcards and emails to past and potential new clients to drum up business in your local area. Try posting promotions for discounts for your services on Facebook and Instagram, to advocate your services. Lastly, try creating some new website content like blog posts about seasonal maintenance or tips for spring cleaning. Make sure that you are properly SEO’ing and optimizing these posts to gain the most traction possible.

Star Wars Day

Star Wars Day has taken the world by storm over the last couple of years. With Disney and Star Wars doing so much, it is a great time to grab this audience on May the 4th. You can get creative with promotions for products or webinars during this time. Be sure to use the hashtags #maythefourth and #maythefourthbewithyou.

Women’s Health Week

Women’s Health Week is a great time to get creative and show your support for female consumers. Highlight women in your industry for their accomplishments or promote content that they are posting during the week of May 12th.

This is also also a good opportunity to post recipes on social media or promote blog posts to help people stay creative and healthy with their diets. If your company is a fitness center, try having outdoor classes, like yoga, or a group run. This is a great way to have women get fit, connect with one another, and show off how great your classes and gym are.

Overall whatever you choose to promote during May, make sure you are recapping all your promos and events in an email newsletter or blogs so that consumers don’t miss the opportunity that you are providing. If they do miss out on it, they will be ready for next year. If you are hosting events, make sure to be active on social media, share Instagram stories, foster a little FOMO in your audience and encourage people to participate. We only covered a few holidays in this blog post so below we will add some more that might make sense for you to leverage. Have a happy May!