ORCA - the definitive checklist for serious AdWords PPC account managers, helps facilitate the ongoing optimization process to keep advertisers' accounts healthy and profitable in the present and future.
An often misunderstood and underutilized AdWords tool, the Dynamic Search Ads (dynamic search ads) campaign and its features provide a quick solution to start up an account all while providing a powerful amount of relevancy.
Even though Santa is warming up his sleigh, online retailers still have a chance to make this year’s holidays merrier by tweaking the copy of their SEM campaigns.