In January, LinkedIn introduced free video courses that aim to teach advertisers how to use LinkedIn ad tools as well as a crash course on how to leverage their platform. These courses offer an introduction to the basics that will help advertisers understand LinkedIn ads. You will find things here like how targeting works and how to access and leverage analytics and reporting.
Some advertisers question how effective LinkedIn ads are, and most come to the conclusion that it works best for niche markets. These new courses have been established to help marketers understand LinkedIn ads better and encourage more people to try the platform.
Why LinkedIn Marketing Labs Courses are Important for Marketers
As we’ve mentioned, many marketers have felt the advertising platform on LinkedIn is very hard to use. Advertisers also feel like they get few results whenever they have tried to use the platform. On the flip side, some marketers have said once they have figured out how to use the advertising platform they have been able to launch successful campaigns for themselves or their clients.
LInkedIn’s new videos focusing on how to leverage LinkedIn ads might be just what encourages marketers to give it a second chance. These new videos are meant to help beginners and intermediate advertisers get a better scope of the process and with this new information marketers might see more success. Because LinkedIn is a business based social media platform, it can be very useful for B2B companies.
What to Expect From LinkedIn Labs Course Videos
As of publishing, LinkedIn has provided 6 main videos that advertisers can use to get a better understanding of the platform and its advertising tools. Here is a quick summary of those videos:
Introduction to LinkedIn Ads
In this course you will learn about LinkedIn’s paid solutions. You will learn:
Why you should advertise on LinkedIn
How to get started in the campaign manager
Creating Ad Campaigns
Reporting
Optimizing Ad Campaigns
Here is the link to the Introduction to LinkedIn Ads Course.
Using LinkedIn’s Ad Targeting
In this course you will learn about:
LinkedIn Targeting
How LinkedIn’s Targeting Works
Audience Attributes
Matches Audiences
Targeting Demographics
Optimizing Your Targeting Strategy
Here is the link to the Using LinkedIn’s Ad Targeting Course.
Reporting and Analytics For LinkedIn Ads
In this course you will learn about:
Why you should use reporting and analytics
Reporting in Campaign Manager
Insight Tag and Conversion Tracking
LinkedIn Demographic Analytics
Optimizing Campaign Performance
Here is the link to the Reporting and Analytics For LinkedIn Ads Course.
Building A Full-Funnel Content Marketing Strategy on LinkedIn
In this course you will learn about:
Why use Full-Funnel Content Marketing
Where to Start
Content Distribution
Creative Strategy
Here is the link to the Building a Full-Funnel Content Marketing Strategy on LinkedIn Course.
Using LinkedIn For Brand Awareness
In this course you will learn about:
Why to use LinkedIn for Branding
Using LinkedIn Page for Brand Awareness
Defining Your Target Audience
Creative Best Practices for Brand Campaigns
Distributing Branding Content on LinkedIn
Measuring Your Brand Awareness Metrics
Analyzing the Deeper Impact of Thought Leadership
Here is the link to the Using LinkedIn For Brand Awareness Course.
Using LinkedIn For Lead Generation
In this course you will learn about:
Setting The Scene
How to Reach Relevant Audiences
Understanding the Value of Your Leads
Lead Gen Forms
Website conversions
Optimizing Your Campaigns
Measurement and Reporting
LinkedIn Marketing Partners
Here is the link to the Using LinkedIn For Lead Generation Course.
New Hope for Marketers to use LinkedIn Ads
These 6 LinkedIn Marketing Lab courses offer hope for success of the ad platform and the success of its users. All of these courses are 45 minutes in length and give marketers insights for how to leverage the platform. If you're a digital marketer, have some extra time, and are thinking about starting or getting back into LinkedIn ads, check out these courses to help you get on the right path.