Most businesses owners are looking for ways to engage with their audience and potential customers throughout the year. Valentine’s Day is an ideal holiday to interact with your customers through your digital marketing. We realize most industries don’t have a direct correlation to the holiday, but you can still benefit from it. Today we will be going over some marketing ideas exclusive to Valentine’s Day that you can implement to help increase your relationship with customers.
Promotions
Getting gifts for your significant other for Valentine’s Day is part of the tradition so cater to gift needs and run a promotion. Start your promotion as soon as possible so you can get traction on the post as well as the most value from customers who use the promotion. If you are promoting this on social media make sure to make a creative post to get your followers’ attention on your deal.
Gift Guide for Customers
People are indecisive when it comes to gift giving because they want to make sure it is perfect. Their loved ones or significant others are incredibly valuable to them and they want to make sure to show that with their gifts. This is the perfect opportunity to promote your products or services that would make the ideal choice for a Valentine’s Day gift.
Let’s say your company has no direct link to Valentine's Day. What can you do? Easy, create a post or a blog about gift suggestions. Does this post benefit you directly? Not really however, by giving honest and strong suggestions, you will be helping your community find the best gift possible. This helps promote trust between you and your customers.
Giveaways
A great way to get extra traction on your social media platforms is to have a giveaway. A great giveaway for Valentine’s Day is to promote a couples photo giveaway. Have your followers make a post with their significant other. Make sure to request that they use a chosen giveaway hashtag along with your brand hashtag, tag you in the post and like the original post. You will get interactions on your post this way and if they participate in the giveaway by tagging you in the photo their followers now have the opportunity to learn about your business.
Things to Keep in Mind
Be There for Last-Minute Shoppers
Last minute shopping for Valentine’s Day is very common. Approximately 60% of people purchase their gifts just five days before the holiday. So having a last-minute promotion or extended in store hours can go a long way in promoting your business to people that are in a rush to find their gift.
If you are promoting this on your social media platforms, don’t be scared away from using the phrase last-minute. Your post can be the reminder your followers need to pick up a gift and stay out of trouble and with extended hours it can make it possible for them to obtain a gift. If your store is online also make sure to have a countdown timer for the last possible time to order a gift. The reason for this is that people often forget how long shipping can take and you don’t want an upset customer who thought their gift would make it in time and doesn't. It is the worst case scenario for everyone.
Giving Love to Your Customers Through Emails
If you have an email list of past or present customers, leverage it! Send out your own Valentine’s Day card. In your email just give you thanks for using your products or services and the gift you give them can be a special promotion or discount to be used solely for Valentine’s Day. It will make them feel valued, produce brand loyalty and help you make extra sales.
If you have products or services that are targeted for Valentine’s Day make sure you are marketing them. And if your business doesn’t directly correlate with the holiday don’t hesitate to post or market around it. Hopefully these Valentine’s Day marketing ideas will help you this year.