In order to be a business, you need sales, and to get sales you need customers. However, in order to get customers you need to promote your business. Today, digital marketing is the most popular way to promote your business.
Many businesses have a hard time figuring out the best approach when it comes to promoting their businesses. In this blog we will be going over multiple ways to promote your business through digital marketing.
Promoting Through Google
Google should be a top priority when it comes to your business promotion effort. Google captures 90% of market share, and is an easy and effective way to get in front of customers.
Google Business Profile
Having a Google Business Profile allows you to show up as a business in Google Maps Search results. For example, if someone searches for a doctor, they will see doctor practices listed in the Google Maps section with both private and public practices. This is because these doctors have Google Business profiles.
If you are one of the top three ranking Google Businesses then you are essentially getting free promotion everyday in your local area. With your Google Business page you can post picture updates and promotions that go straight to your Google listing so your audience can see them.
Search Engine Optimization (SEO)
If you are a small business you should be trying to push SEO hard. It is an area that puts you on equal footing with bigger companies. As long as you put in the work, you can get some great results. SEO are a set of practices that align with Google’s ranking algorithm. Location based results get big searches and they help you rank towards the top of the page as long as you optimize properly.
Some things to keep in mind while optimizing your website for SEO rankings are:
Adding relevant industry and location based keywords to specific places on your website. Maintaining high page load speed and security.
And finally, producing original high-quality content regularly, with tagged images.
If you are ranking high in Google search results then Google is essentially saying you're doing a good job and promotes your business for you.
Google Ads
SEO is a long term strategy that doesn’t happen overnight. It can take weeks or even months before you start seeing results. If you want immediate results then what you should be looking into is Google Ads. Google Ads show up at the top of the Google search engine results before Google Maps results and before organic SEO results. Google Ads is preferred for paid marketing because most people use Google for their searches and they have great ad building features and performance metrics.
Mastering Google Ads will take some practice and understanding. You will need to optimize your campaigns frequently to get the best results. You can do Search, Display, Shopping and Video ad campaigns on this platform.
Leveraging Social Media
Social media can be a free or paid way to promote your business. The most popular social medias right now are Facebook, Instagram, LinkedIn, YouTube, and Twitter. However, there are some more up and coming platforms to promote on like Pinterest, TikTok, and Reddit.
Facebook is the largest social media platform online right now. It is a great way to keep in touch with current customers and reach out to new ones. Depending on your industry, Facebook can help you attract your more customers and foot traffic. Start by creating a Facebook business page with your contact information and a CTA. Next, use Facebook events to promote and maximize attendance for your events. Finally, you can leverage Facebook Live for tutorials, bts footage or sneak peeks.
When people think of LinkedIn they assume it’s about connecting with colleagues and having an online resume. However, it is also a place where you can connect with potential customers, and facilitate partnerships, and group discussions. Customers can also check out your company on LinkedIn before choosing to do business with you. Within LinkedIn they can also dig a little deeper about your business, employees and background.
You can promote your business indirectly on LinkedIn by adding to group discussions and providing links to relevant content on your website. Just make sure you are promoting your content as well as others.
Instagram is the third most popular social media platform being used right now. WIth Instagram’s diverse posting formats, including images, short stories, IGTV series, live sessions, and story highlights, there are a great number of ways to engage your audience and promote your business. The site allows you to advertise promotions for your sales and deals. You can also run contests with a free discount code, which can help you grab a list of possible leads to reach out to. Finally, you can offer advice or tutorials on your products.
Pinterest is mainly used for photos. However, these photos can be linked back to your website, which creates an opportunity to promote your business and drive more traffic to your website. Pinterest would be in your best interest if you are an ecommerce company, especially with a strong female audience as Pinterest is heavily skewed towards the female demographic. If this fits your niche then we highly suggest becoming active on Pinterest.
There are a vast number of options available to you to promote your business digitally and we have only gone over the most popular ones in this post. We’ve included a mix of paid and free ways to promote your business. If you implement these strategies it will help you out, just make sure to continuously test out new ideas and optimize your content.