Google Ads constantly launches updates to try and better its services. However, some of Google’s recent updates have been upsetting to some of the platform’s users. Recently, Google released a new Insights page from beta. This is one update that shouldn’t upset too many users and can actually provide some great additional insight into your ad campaign.
Pros of Google Ads Insights Page
The new page Insights beta offers custom insights based on your business account. The idea behind this is to help companies see relevant trends and identify opportunities.
Checking Customer Behavior Changes
This section of Google Ads Insights leverages your account’s performance history, campaign settings, and trends across Google. It then generates insights and recommendations for your account. Google believes that this will help marketers keep up with rapidly changing markets and competition, as well as provide insights into consumer behavior.
Stay In Front Competitors
This tool helps you to gain insights into consumer behavior, but it also helps you get ahead of your competitors if they aren’t leveraging this tool. Google noted that searches for curbside pick up increased by 3000% during the pandemic. Getting these insights will help you capitalize by targeting specific keywords before your competition catches on.
Possible Cons for Google Ads Insights Page
There is a possibility that this new tool is as great as it seems. Not everyone uses Google Ads, but it is fair to say a vast majority of businesses do.
What If Everyone Uses This Tool
Keep in mind that it won’t just be you that can use this new beta feature. If other competitors are using this tool to increase spending on trending terms, that means everyone is increasing their spending, and the true winner with this new tool is Google. Of course, if there is an opportunity to increase your company's campaigns you want to take advantage of it. Google wants to help grow your business and help their bottom line, so it can be a win-win for everyone involved.
Just keep in mind that while this new tool can grow your business, it will also persuade you to spend more money. Make sure you have the money in your budget to open up to these opportunities.
Leveraging Google Ads Insights Page
To get to the Google Ads Insights page all you have to do is go to the main menu under the recommendations tab. The first thing you will see is a broad overview of trends for your ads as well as suggested trends for your business. To dive deeper just click on the view trends details button. Below is an image of some recommendations that Google provides for you.
Under the recommendations section, there can be multiple recommendations. Google is suggesting for this specific example there is only one. If you click the view button you can see what Google is exactly recommending before applying the change. You should always check what Google is recommending to determine if the change is indeed valid given your overall ad strategy.
Because there are constant changes happening on the platform any additional info or data that can be leveraged is a plus. Google has been pushing a lot of automation recently and it is a nice change of pace to have this insights page as an update that doesn’t ruffle too many feathers and gives more information.