X-Notables® is a tool/script that captures and updates record-breaking events in a real-time management dashboard (Notable Findings Reports). It is used to continually check progress towards success for all accounts serviced by SalesX®.
In other words, X-Notables® allows self-competition for clients, against their own prior performance. Metrics monitored in the system include updates on Search Click Through Rate (CTR), Conversions, Total Conversion Value (TCV), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA).
These metrics give insights into the company’s economy, and how to apply those same insights to other areas for the company’s accounts, and other client accounts. X-Notables® is meant to help the account managers determine why a campaign is performing the way it is. The results seen on the quick view dashboard are all reflections on the macro level or the micro-level of account management.
Furthermore, X-Notables® checks for statistics attributed to account management, such as ad changes and A/B testing in terms of relationship checks with other customers. It is ideal for notifying clients when they reach record-breaking numbers in their campaigns.
Google Ads and Conditional Formatting
X-Notables® uses conditional formatting. That means if an account has had any record breaks occur on any day, week, or month, they would be highlighted in the X-Notables® interface.
The idea is that while one would be able to check manually for the last 30 days in Google Ad campaigns, that would be a much more time-consuming endeavor. It could take hours to check on accounts for any record breaks.
In contrast with X-Notables®, the record-breaks are displayed at a glance to quickly view. X-Notables® has Last Execution dates, which scripts out any common errors that a campaign might have. This can vary from an account name change to a new ad update, etc.
Monitoring and Improving Successes in Google Ads
X-Notables® informs how a company is performing in their ad campaigns, and why campaigns are performing the way they are.
Search CTR, Conversions, TCV, ROAS, and CPA are all things that X-Notables® constantly monitors. One of the most valuable things that X-Notables® does for clients is giving them opportunities to out-do their own prior campaign performances thus continually improving the performance of successful campaigns.
Any common errors that a campaign may experience are all scripted out, as shown in the Last Execution Dates section. X-Notables® is a great way to continuously and automate monitoring successes rather than manually checking campaigns that would take valuable time away from campaign maintenance.